Standard Reliance believes that a safer, more resilient America demands the priority of individual responsibility and preparedness. Our team was founded to empower individuals to survive any situation through education and by providing the necessary survival gear and supplies.

We now live in a nation of dependents who cannot imagine a life without government support, involvement, and regulation. The traditional American values of individualism, self-reliance, self-discipline, and hard work had their roots, in part, in the fact that this country began as a frontier nation where nothing was given and everything had to be created.  People were not encouraged to believe they enjoyed special “entitlements.”

The Declaration of Independence proclaimed the revolutionary idea that a human being had a right to life, liberty, and the pursuit of happiness. This meant not that he or she was owed anything by others, but rather that others—including the government—were to respect the individual’s freedom and the inviolability of his or her person.

This is accepted more readily if you have a decent level of self-esteem—that is, if you have fundamental confidence in your ability to cope with life’s challenges. But to the extent that self-esteem is lacking, then the self-responsibility that a free society requires can be terrifying. Instead, we may long for a guaranteed Garden-of-Eden existence in which all our needs are met by others.  We plan to help Americans throw off the shackles of low self-esteem and learn to be independent and self reliant.